1- Achieving scientific excellence and academic excellence in studying the field of media sciences, arts, and ethics.
2- Activating the role of media and professional training during the four years of study and practicing the skills of journalistic, radio and television work.
3- Strengthening the role of media research related to serving national plans in society.
4- Taking advantage of modern technology in the field of media and using it in media training strategies and field work programs in the department.
5- Preparing a training program for students that allows creating mutual relationships with all media institutions through student visits.
6- Improving the efficiency and effectiveness of administrative services that support the department’s mission of quality and development.